former ceo of bet
Former CEOs of BET
Robert L. Johnson
Robert Louis Johnson, born on April 8, 1946, is an American entrepreneur, media mogul, and philanthropist. He is best known as the co-founder of Black Entertainment Television (BET), a groundbreaking network that transformed the landscape of cable television. Johnson’s journey began in Hickory, Mississippi, and led him to become the first African American billionaire after selling BET to Viacom in 2001.
Johnson’s entrepreneurial spirit emerged early in his life. After earning degrees from the University of Illinois and Princeton University, he embarked on a career that blended business acumen with a passion for media. In 1979, alongside his then-wife, Sheila Johnson, he founded BET, recognizing the underserved market for Black-oriented programming. Under his leadership as CEO, BET flourished, becoming a cultural powerhouse that showcased Black talent, music, and perspectives.
The sale of BET to Viacom in 2001 marked a pivotal moment in Johnson’s career, propelling him to become a symbol of Black economic achievement. His unwavering commitment to entrepreneurship extended beyond BET; he founded RLJ Companies, a holding company with diverse investments across industries such as hospitality, sports, and film production. Johnson’s legacy continues to inspire, demonstrating the transformative power of media and the impact of Black entrepreneurship on the global stage.
Debra L. Lee
Debra L. Lee, born on August 8, 1954, is an American businesswoman who left an indelible mark on the media industry as the Chairman and Chief Executive Officer of BET from 2005 to 2018. Her tenure marked an era of growth and evolution for the network, solidifying its position as a leading voice for Black entertainment and culture.
Lee’s journey with BET began in 1986 as Vice President and General Counsel. Her legal expertise and strategic vision saw her rise through the ranks, eventually assuming the role of President and COO before ascending to the CEO position. During her leadership, BET expanded its reach beyond cable television, venturing into digital platforms and launching successful spin-off channels such as BET Her and BET Gospel.
Lee’s commitment to diversity and inclusion extended beyond programming, championing opportunities for women and minorities in the entertainment industry. Her influence transcended the boardroom; she served on various boards, including the National Cable & Telecommunications Association and the Ad Council. Debra L. Lee’s legacy is one of empowering voices, breaking barriers, and shaping a more inclusive media landscape for future generations.
Current CEO of BET
Scott M. Mills
Scott M. Mills has served as President and CEO of BET Media Group since September 2017٫ and prior to that served as Executive Vice President and Chief Administrative Officer of Viacom from 2016 to 2017. He is responsible for leading the growth and strategic direction of the brand’s cable television network٫ digital platforms٫ and related businesses. Under Mills’ leadership٫ BET has experienced a resurgence as a leading voice in Black culture٫ expanding its programming slate٫ digital offerings٫ and social impact initiatives. He is widely recognized for his business acumen٫ innovative thinking٫ and commitment to diversity and inclusion.
Mills has been instrumental in leading BET’s digital transformation, overseeing the launch of BET+, the company’s streaming service dedicated to Black content. He has also spearheaded the expansion of BET’s news and social justice programming, reflecting the network’s commitment to reflecting the full spectrum of the Black experience. Mills’ career at Viacom spans over two decades, during which he has held various leadership roles across different departments. His extensive experience in the media and entertainment industry, coupled with his deep understanding of the BET brand, has enabled him to effectively navigate the evolving media landscape and position BET for continued success.
Founding and Early History of BET
The Role of Robert and Sheila Johnson
Robert L. Johnson and his then-wife, Sheila Johnson, were the driving force behind BET’s creation. Robert, a former lobbyist with a keen understanding of the cable television landscape, recognized the lack of programming catering to Black audiences. Sheila, with her background in arts and education, brought a valuable perspective on content creation and cultural representation.
Together, they secured a $15,000 loan and an $800,000 investment from John Malone, founder of Tele-Communications Inc., to launch BET in 1980. Initially, BET aired for just two hours a week, showcasing music videos, religious programming, and reruns of Black-centered sitcoms. Robert’s business acumen and Sheila’s creative input helped BET navigate the challenges of a nascent cable industry and a limited initial audience.
As BET gained traction, the Johnsons worked tirelessly to expand its reach and programming. They introduced new shows, secured advertising deals, and championed the network as a vital platform for Black talent and perspectives. Their efforts paid off, with BET becoming a cultural phenomenon and a cornerstone of Black entertainment. In 1991, BET made history as the first Black-owned company to be listed on the New York Stock Exchange, solidifying the Johnsons’ legacy as media pioneers. Their entrepreneurial spirit and unwavering commitment to serving the Black community laid the foundation for BET’s enduring success and influence.
BET’s Growth and Impact
From its humble beginnings as a two-hour-a-week cable channel, BET experienced remarkable growth and significantly impacted Black entertainment and culture. Throughout the 1980s and 1990s٫ BET expanded its programming schedule and viewership٫ becoming a staple in Black households across the United States. The network introduced groundbreaking shows like “Video Soul٫” a platform for Black musicians٫ and “Teen Summit٫” a forum for Black youth voices٫ solidifying its position as a cultural trendsetter.
BET’s influence extended beyond entertainment, providing a platform for political discourse and social commentary relevant to the Black community. The network hosted town hall meetings, covered significant events, and gave a voice to Black leaders and activists. This commitment to reflecting and addressing the concerns of its audience solidified BET’s role as more than just entertainment; it became a trusted source of information and a catalyst for conversation.
By the late 1990s٫ BET had become a cultural force٫ launching the careers of numerous Black entertainers and shaping the landscape of Black popular culture. The network’s success paved the way for the creation of other Black-targeted cable channels and demonstrated the significant market for diverse programming. BET’s growth and impact have been undeniable٫ leaving an indelible mark on the media landscape and solidifying its place as a pioneer in Black entertainment and cultural representation.