How Much Money Was Bet on the Super Bowl?​

how much money was bet on super bowl

How Much Money Was Bet on the Super Bowl?​

The American Gaming Association (AGA) estimated that a record-breaking $16 billion was wagered on Super Bowl LVII in 2023, doubling the previous year’s estimates.​ This massive sum includes bets placed with legal sportsbooks, unregulated offshore sites, bookies, and casual bets among friends. The AGA estimated that around $1 billion was wagered through legal sportsbooks alone.​ This surge in betting highlights the Super Bowl’s status as not only a major sporting event but also a cultural phenomenon driving significant betting activity.​

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Historical Super Bowl Betting Handles

Super Bowl betting has grown exponentially over the decades, reflecting both the event’s increasing popularity and the spread of legalized sports betting. While comprehensive data for the earliest Super Bowls is unavailable, Nevada’s gaming authorities have diligently tracked Super Bowl wagers since 1991, providing valuable insights into the growth of this betting phenomenon.​ In 1991, Nevada sportsbooks handled a modest $39.​5 million in bets.​ Fast forward to 2022, and that figure skyrocketed to a then-record $179.​8 million in Nevada alone, underscoring the dramatic shift in betting behavior.​ This upward trend continued in 2023, with the AGA estimating a staggering $16 billion in total wagers across all platforms, including a projected $1 billion through legal channels, marking a new era for Super Bowl betting. This data highlights the Super Bowl’s evolution into a massive betting event, fueled by the legalization of sports gambling and the increasing accessibility of online platforms, transforming how fans engage with the game.​

Super Bowl Betting Trends and Statistics

Super Bowl betting goes beyond simply picking the winner.​ Prop bets, wagering on specific events within the game, have exploded in popularity. These can range from the coin toss result to the color of the Gatorade shower for the winning coach.​ In recent years, prop bets have come to dominate Super Bowl wagering, accounting for a significant portion of the total handle.​ Another notable trend is the shift towards mobile betting.​ With the convenience of online platforms, fans are increasingly placing bets through their smartphones or other mobile devices.​ This accessibility has contributed to the record-breaking handles witnessed in recent Super Bowls; Additionally, live betting, where wagers are placed during the game itself, continues to gain traction, adding another layer of excitement and engagement for bettors.​ These evolving trends demonstrate how technology and innovative betting options are shaping the landscape of Super Bowl wagering.​

Record-Breaking Super Bowl Betting Years

Super Bowl LVII in 2023 emerged as a landmark event in sports betting history, shattering previous records with an estimated $16 billion in total wagers. This massive figure, double the previous year’s estimates, underscores the game’s growing status as a betting juggernaut.​ The legalization of sports betting in an increasing number of states has been a key driver of this growth, providing a regulated and accessible platform for millions of new bettors. Super Bowl LVI in 2022 also marked a significant milestone, generating an estimated $7.​6 billion in wagers, showcasing the continued upward trajectory of Super Bowl betting. As the legal sports betting landscape expands and technological advancements enhance the betting experience, it seems likely that future Super Bowls will continue to set new benchmarks for wagering activity.​

Impact of Legal Sports Betting on Super Bowl Wagers

The rapid expansion of legal sports betting across the United States has had a profound impact on Super Bowl wagering, fueling unprecedented growth in recent years.​ As more states have authorized legal sportsbooks, a wider audience has gained access to a regulated and convenient platform for betting on the big game.​ This shift from the shadows of the black market to a legitimate industry has resulted in a surge in handle, with Super Bowl LVII in 2023 setting a record with an estimated $16 billion in total wagers.​ The availability of mobile betting apps has further amplified this trend, allowing fans to place bets from the comfort of their homes or even within stadiums.​ This surge in legal betting has not only benefited sportsbooks but has also provided states with substantial tax revenue, underscoring the economic significance of the legal sports betting industry.​

The Future of Super Bowl Betting

The future of Super Bowl betting appears exceedingly bright, poised for continued expansion and innovation.​ With legal sports betting gaining traction across the US, the pool of potential bettors is steadily growing.​ This trend is further bolstered by the increasing integration of mobile technology, offering seamless and immersive betting experiences.​ The rise of in-game wagering, allowing bets to be placed throughout the game, is also expected to fuel future growth.​ Moreover, the emergence of micro-betting, focusing on granular events within the game, presents exciting opportunities for engagement and revenue generation. As technology evolves and fan engagement deepens, the Super Bowl will likely remain a cornerstone event for the sports betting industry, attracting massive wagers and pushing the boundaries of innovation for years to come.​

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